This study, which is grounded in the theoretical framework of “Cognition-Emotion-Behavior intention,” develops an influencing mechanism model based on cognitive dissonance and self-efficacy. A total of 340 valid samples were collected through questionnaires and analyzed using a structural equation model, which revealed that information overload, service overload, and user addiction had a positive impact on cognitive dissonance, which was moderated by self-efficacy. Cognitive dissonance also had a positive impact on discontinuous usage intentions, again moderated by self-efficacy. These findings expand upon previous research on discontinuous usage intentions among social media users and offer insights into the underlying psychological mechanisms among users of pan-entertainment mobile live broadcast platforms. Additionally, the study provides valuable information for practitioners to consider in the design of the platform, with the ultimate goal of improving user experience and promoting retention. First, recent studies have highlighted the crucial role of the cognitive dimension in discontinuous usage intention.
- Moreover, experimental techniques that prevent neuronal activity and networking inhibit learning.
- But that is difficult, so most smokers convince themselves that the links between smoking and lung cancer are not quite as strong as doctors claim (modify belief, or avoid the information).
Source of messages
The distribution of basic information such as gender, age, and frequency of use of the questionnaire is consistent with the actual structure of Chinese pan-entertainment mobile live broadcast platform users, so it deserves further statistical analysis. The study was approved by the Academic Ethics Committee of X University in May 2022. More than 60 years ago, Leon Festinger made a modest proposal by suggesting that people who hold two or more cognitions that are psychologically inconsistent experience a state of psychological discomfort called cognitive dissonance. Moreover, the state of dissonance has drive-like properties, motivating people to seek its reduction. That relatively straightforward description of the relationship among cognitions led to decades of research that supported, contradicted and modified the theory.
- Such information is vital for curating future prevention information that can be distributed both in-person and online and that remains credible across diverse realities of young people.
- New perspectives on dissonance and new combinations of dissonance with other processes remain to be discovered.
- We found (Norton et al, 2003) that group members experienced dissonance when their fellow group members chose to make statements that were contrary to their attitudes.
The Persistence of Drug-Stimulus Associations
Cognitive dissonance is the fundamental coping mechanism that people abusing drugs use throughout their active addiction and can often follow them into recovery. The defense mechanisms that what is Oxford House someone places around themselves to keep cognitive dissonance at bay need to be addressed to start the recovery process. Some teens may only see posts that portray drugs in a positive light, so their knowledge on the effects of drugs could be very limited. Participants reported that PSAs commonly sent messages disapproving of vaping as a coping mechanism, portraying teenagers vaping and losing self-control, and demonstrating the negative impact of vaping on relationships, mental health and physical health. The size and significance of path coefficients are used to evaluate the relationship between research hypotheses.
Understanding the Role of Cognitive Dissonance in Addiction
Located on the historic peninsula of Charleston, South Carolina, Lantana Recovery takes a modern approach to Substance Use Disorder treatment, offering intensive clinical care while also immersing our clients in local Charleston culture. Angie maintains involvement with the day to day operations, continually looking for ways to improve and innovate. Christina is responsible for overseeing the general health of the clients, ensuring that their medical needs are being met, and ensuring that state and local requirements are being met within her department.
Why Is There a Dissonance Drive?
Changing deeply ingrained beliefs or behaviors can be challenging and may require significant effort and support. Carrie’s duties are individually counseling clients weekly throughout their program, helping them rebuild trust with their families and set boundaries. Carrie coordinates with the client in developing their treatment plans for their treatment. Carrie counsels clients with abuse trauma, helps them rebuild their self-worth and assists them in obtaining healthy coping skills. Elvinesh brings his strong leadership and knowledge of food quality and safety standards from his prior experience as Meat & Seafood Manager for national grocery chains to his current role as Kitchen Supervisor.
Self-efficacy has a moderating effect on the relationship between cognitive dissonance and the discontinuous usage intention of the pan-entertainment mobile live broadcast platform users. Pan-entertainment mobile live broadcast platforms are online platforms that allow users to access a wide range of entertainment content, such as music, gaming, talk shows, and so on, through live streaming on mobile devices 22. These platforms typically feature a variety of live streams from different content creators, including both amateurs and professional broadcasters, and allow users to interact with the content and with other users in real time 23. This phenomenon leads individuals to rationalize their addictive behaviors and ignore any information that contradicts their beliefs.
- An individual’s genetic makeup can influence the degree to which a drug of abuse alters his or her cognitive processes.
- Conversely, users with low self-efficacy are more prone to discontinuous usage intention, potentially leading them to uninstall the platform.
- By reducing the risk of smoking, one will have less difficulty in smoking and not feel bad about it.
- And then also at school my health teacher talked to us about the consequences, so I’ve decided to stay put and not use.
Consistent with those predictions, participants in the $1 condition changed their attitudes more than the participants who were offered the large reward. Cognitive dissonance has been one of the most enduring and successful theories in the history of social psychology. I then examine the evolution of dissonance as it emerged from a theory focused solely on the inconsistency among cognitions to a more complex set of principles that accommodated the voluminous data that had been gathered throughout the ensuing decades. I then consider the transition of dissonance research from its focus on the individual to one that envisions the individual in the context of a social group. The social group cognitive dissonance addiction perspective enables us to consider how people feel dissonance vicariously on behalf of their fellow group member.
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Recognizing you are experiencing cognitive dissonance is not always a simple process. The narcissist gradually wears down your self-awareness and self-trust, leaving you vulnerable to their manipulations. The authors would like to express sincere gratitude to the research participants who took part in the study. Thanks also to Mr Kit-wai Lau (who obtained master’s degrees in communication, history, and liberal studies and in social work), senior research assistant for his assistance with the data collection. To resolve cognitive dissonance, a person can aim to ensure that their actions are consistent with their values or vice versa.
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For example, a small 2019 study notes that dissonance-based interventions may be helpful for people with eating disorders. This approach works by encouraging people to say things or role-play behaviors that contradict their beliefs about food and body image. Avoiding, delegitimizing, and limiting the impact of cognitive dissonance may result in a person not acknowledging their behavior and thus not taking steps to resolve the dissonance.